© 2018 G. Scott Reed. Austin, TX.

443-742-3500

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G. Scott Reed | Austin, TX | All rights reserved.

DESIGN RESEARCH AND STRATEGY

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 I am a design strategist with a focus on experience research and design thinking. I excel at gathering and translating consumer and stakeholder insights to inform product and design interactions on emotional and functional levels.

I know how to frame a problem, identify the most relevant questions, and then find those answers through qualitative and quantitative methods. Everything learned during a research sprint is data, and I use that to craft a story that builds organizational support for new products and services.

My skills include Design Thinking, Design Research, Synthesis, Experience Design, Workshop Facilitation, and Marketing Strategy. I have a background in marketing, communications, and leadership in the healthcare sector working for startups and industry leaders.

I earned a Strategic Design MBA, and my postgraduate work included a year-long interaction design intensive at Austin Center for Design.

 

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